The Business Card

While all business cards are unique, after receiving thousands from clients and colleagues, here are some suggestions. While some may seem obvious, quite often they are overlooked.

• Name, company name, phone number, e-mail - it’s amazing how often these are missing

• A photo - when meeting hundreds of people and exchanging cards, a photo helps remember the person

• White space for notes - which also relates to the material the card is made from

• Be easily legible - consider the gloss vs. matte paper finish, and how it affects card scanners